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Senior Marketing Manager (f/m/x)

THE ROLE

We’re looking for an experienced and hands-on Senior Marketing Manager (m/f/x) to join our core team at Beam. You will excel in understanding brand positioning and transforming this into high-quality and frequency (written) content support across key channels, particularly websites and LinkedIn.

Our core team provides specialized advice and strategy insights to the startups in our portfolio to help professionalize their online appearance and to accelerate their growth. As a key member of our team, you will spend the majority of your time partnering with our startup founders, addressing three pillars of their marketing: 1) Clarify their brand positioning, 2) Build strategies to communicate this positioning, 3) Execute on the former through the creation of high-quality, original content. The rest of your time will be spent on leveling up the (written) content for Beam.

WHAT YOU WILL DO:

  1. Align our startups' content and marketing needs in line with crisp and clear brand positioning. Collaborate with Beam’s design team to align branding, corporate identity, and content execution.
  2. Generate high-quality, native English content that communicates our startups’ positioning. You will be focused on trying and testing which content works best, failing fast, and moving on even faster.
  3. Write, edit, proofread, and improve (existing) content.  Have at least some familiarity with optimizing content and websites, with on-page, off-page and technical SEO. We use Ahrefs, Google Search Console, and Google Analytics.
  4. Monitor the performance of the content you produce while finding ways to address what isn’t working.
  5. Take ownership of Beam’s four key online channels (website, blog, newsletter, LinkedIn) and create content for these channels to help promote online visibility and audience growth.
  6. Create and monitor paid marketing campaigns on Google Ads and LinkedIn (you’ll align with design for any visuals needed for the creatives).
  7. Support the sales teams with their customer acquisition, which includes creating content, paid marketing campaigns, PR strategies, and generating qualified leads.

WHAT’S IN IT FOR YOU?

  1. A very competitive salary
  2. Working with highly motivated people. Besides a passion for the cause, this means small teams with no politics, a high degree of independence, making a difference, a high learning curve, and a personal learning budget at your disposal.
  3. A stimulating, flexible work environment (remote if desired) with a steady variety of content topics to work on.
  4. The ability to have your expertise shine: we want you to take ownership of your role by deciding where best to take it next and how to guide our startups best.
  5. Independent, merit, and results-based working culture. Join a team of diverse and experienced professionals aligned with the mission of launching up to three award-winning logistics startups each year.

YOUR QUALIFICATIONS:

  1. You have experience in brand definition and the kind of content creation/copywriting that lets this definition shine. Ideally, you are also familiar with drafting content plans and tracking the performance of your content using analytics. You have used this experience in the logistics or tech industry as part of a startup or a digital agency – or as a successful freelancer.
  2. You are well versed in using LinkedIn and understand a wide array of dos and don’ts, have actively managed profiles and/or company pages, and can demonstrate that you know which metrics matter and how to deliver on these. You are no stranger to terms like Account Based Marketing and Social Selling.
  3. You are a fast learner, work independently, and are open to the challenge of mastering new topics.
  4. At least some familiarity with optimizing content considering SEO and Google Analytics.
  5. You are creative and enjoy putting an original spin on the content you create. You are also comfortable using basic CMS tools (Wordpress, Webflow, etc.).
  6. You speak and write business fluent English, can put structured thoughts into writing, and take pride in correctly formulated sentences, accurate spelling and grammar, and some occasional witty wording.

APPLY HERE